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It is Clarion’s responsibility to help our clients identify that purpose and see that it permeates every interaction our clients and their brands have with customers, distributors, supplier-partners, employees and the media.
Through consistent messaging, beautiful product experiences, and integrity, all corporate and brand communications should perpetuate that single idea of exactly who the marketer is and what it stands for.
In its simplest form, the Clarion Approach translates to one directive for all our clients: “Say What You Do, and Do What You Say.”
SAY What You Do…DO What You Say!
The essence of the Clarion Philosophy…and the emphasis for all communication and implementation emanating from our collaboration with a client’s management team.
Clarion Marketing is a non-traditional, consortium-based agency…equipping clients with a clear, strategic perspective with definitive “next steps” participation in implementation
Internal communication is our consuming passion.
Our “…SAY What You Do…and DO What You Say!” philosophy seems simplistic…but it’s crucial for establishing the proper internal environment and helping accomplish the organization’s sales and marketing objectives.
Simply stated… the Clarion Consortium™ can provide a powerful vehicle to exponentially leverage the diverse experiential strengths, proprietary technologies, complex capabilities, complete competencies, and extensive skill sets provided by each individual member company as a unified aggregate. Through a disciplined process, Clarion uncovers the right opportunities for our clients and brings together the right resources to help them succeed. Those resources include the right people — at the right time —with the right tools — in the right places. We call this process “calibrated collaboration.”
Clarion Consortium™ will be selected for service based ONLY upon your precise requirements determined through extensive deliberation with you and your management team. In other words, ONLY the right people — at the right time —with the right tools — in the right places will be engaged to work for you. There will be no “spare parts grinding the gears” and bogging down the mechanism…inappropriately consuming your investment of resources: time, money, and talent. The result? Having the Clarion Consortium™ in your wheelhouse will give your business added horsepower…without adding unnecessary expense.
This is an exciting time in the history of our nation’s small towns! A potential new “American Revolution”, led by enthusiastic small-town leadership groups, is yielding some encouraging indicators including:
Small Town USA™ thrives when there is a mutual respect between the leaders, business owners, and residents. The Clarion Consortium™ shares the same respect for all members of leadership, and succeeds when:
Growing Small Town USA™ is a collaborative effort, requiring key strengths, talents, and assets. The Clarion Consortium™ , a highly-calibrated team, would like the opportunity to come alongside your leadership and community to:
“The Clarion Marketing team fully invested themselves in our Tribal Community. They took a genuine interest in the wellbeing and prosperity of our tribe. Clarion helped us on several initiatives related to branding for our Casino as well as helping expose our leaders to new economic development opportunities.
The Clarion team is a true partner for your organization; they take a very diligent and disciplined approach to learning your business as well as listening to your challenges as an organization. Through this process Clarion will develop a plan to help you meet those challenges. One unique principle of the Clarion group is the depth of the experience behind the consortium. The Clarion team has a wealth of knowledge and decades of experience that will help you move your organization to the next level.
Clarion brought our Economic Development Board diverse types of economic opportunities that fit our community’s vision for the future. Working in Native America can be challenging for outsiders. The Clarion team showed respect for our Leadership and took the time to listen to us. The team worked diligently to ensure that every member understood the economic opportunities and obstacles. Every member had an opportunity to express his or her concerns and doubts as well as optimism and support for all concepts. As Chairman of the Prairie Band Potawatomi Tribal Council I was pleased with Clarion’s collaborative methods, expertise, insight and integrity.”
Stephen R. Ortiz “Monwah”
Retired Chairman Prairie Band Potawatomi Nation