Clarion Marketing™
A clear call to ACTION.
It is Clarion’s responsibility to help our clients identify that purpose and see that it permeates every interaction our clients and their brands have with customers, distributors, supplier-partners, employees and the media.
Through consistent messaging, beautiful product experiences, and integrity, all corporate and brand communications should perpetuate that single idea of exactly who the marketer is and what it stands for.
In its simplest form, the Clarion Approach translates to one directive for all our clients: “Say What You Do, and Do What You Say.”
SAY What You Do…DO What You Say!
The essence of the Clarion Philosophy…and the emphasis for all communication and implementation emanating from our collaboration with a client’s management team.
Clarion Marketing is a non-traditional, consortium-based agency…equipping clients with a clear, strategic perspective with definitive “next steps” participation in implementation
Internal communication is our consuming passion.
Our “…SAY What You Do…and DO What You Say!” philosophy seems simplistic…but it’s crucial for establishing the proper internal environment and helping accomplish the organization’s sales and marketing objectives.
Simply stated… the Clarion Consortium™ can provide a powerful vehicle to exponentially leverage the diverse experiential strengths, proprietary technologies, complex capabilities, complete competencies, and extensive skill sets provided by each individual member company as a unified aggregate. Through a disciplined process, Clarion uncovers the right opportunities for our clients and brings together the right resources to help them succeed. Those resources include the right people — at the right time —with the right tools — in the right places. We call this process “calibrated collaboration.”
Clarion Consortium™ will be selected for service based ONLY upon your precise requirements determined through extensive deliberation with you and your management team. In other words, ONLY the right people — at the right time —with the right tools — in the right places will be engaged to work for you. There will be no “spare parts grinding the gears” and bogging down the mechanism…inappropriately consuming your investment of resources: time, money, and talent. The result? Having the Clarion Consortium™ in your wheelhouse will give your business added horsepower…without adding unnecessary expense.
This is an exciting time in the history of our nation’s small towns! A potential new “American Revolution”, led by enthusiastic small-town leadership groups, is yielding some encouraging indicators including:
Small Town USA™ thrives when there is a mutual respect between the leaders, business owners, and residents. The Clarion Consortium™ shares the same respect for all members of leadership, and succeeds when:
Growing Small Town USA™ is a collaborative effort, requiring key strengths, talents, and assets. The Clarion Consortium™ , a highly-calibrated team, would like the opportunity to come alongside your leadership and community to:
“The Clarion Marketing team fully invested themselves in our Tribal Community. They took a genuine interest in the wellbeing and prosperity of our tribe. Clarion helped us on several initiatives related to branding for our Casino as well as helping expose our leaders to new economic development opportunities.
The Clarion team is a true partner for your organization; they take a very diligent and disciplined approach to learning your business as well as listening to your challenges as an organization. Through this process Clarion will develop a plan to help you meet those challenges. One unique principle of the Clarion group is the depth of the experience behind the consortium. The Clarion team has a wealth of knowledge and decades of experience that will help you move your organization to the next level.
Clarion brought our Economic Development Board diverse types of economic opportunities that fit our community’s vision for the future. Working in Native America can be challenging for outsiders. The Clarion team showed respect for our Leadership and took the time to listen to us. The team worked diligently to ensure that every member understood the economic opportunities and obstacles. Every member had an opportunity to express his or her concerns and doubts as well as optimism and support for all concepts. As Chairman of the Prairie Band Potawatomi Tribal Council I was pleased with Clarion’s collaborative methods, expertise, insight and integrity.”
Stephen R. Ortiz “Monwah”
Retired Chairman Prairie Band Potawatomi Nation
Live and 3-D animated video has become the dominant device for web sites and social media communications. Clarion’s Creative Team carefully crafts concise scripts enhanced by compelling visuals and awesome audio. Utilizing state-of-the-art video and 3-D animation technologies…the result is dynamic messaging and branding devices that command attention, demand action and drives sales
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Clarion was asked to develop promotional materials to generate awareness for the Saint Louis University volleyball team’s annual fundraiser. The in-season event, a party held at the newly renovated Linen Lofts, featured live bands and food from several area restaurants. Clarion created a contemporary look that accomplished the objectives of quickly communicating the pertinent details of the event, and providing appropriate visibility for the promotional partners participating in the successful fundraiser.
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When Prairie Band Casino & Resort constructed one of the top golf courses in the state of Kansas, the casino property achieved real resort status. Clarion designed a website that spotlighted the first-class features of this hidden gem of a resort, located in Mayetta, KS on the Prairie Band Potawatomi Reservation. The new site showcases the range of gaming, dining, golf and entertainment options available at Prairie Band and Clarion’s SEO work keeps generating solid search results.
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When Comcast restructured its Central Division into the company’s largest and introduced new leadership, Clarion was asked to create an internal communications initiative. This ongoing initiative has a number of components and The Power of One™ theme that emphasizes the importance of every employee, doing his/her best at each task, every day.
Clarion also introduced a reward and recognition component, The Power of 100,000™ that awarded prizes to regions within the Central Division that met monthly targets along the way to surpassing a collective, year-end stretch goal by 100,000 units.
Clarion was asked to create an image campaign to raise awareness for Air Evac Lifeteam, the air ambulance service, in the rural markets it serves. The campaign theme “When It Comes To Critical Care, It’s About Time,” leverages Air Evac’s strength of getting patients to emergency care, usually in half the time of ground ambulance service. The campaign included image-building radio spots and print and direct mail testimonials from patients that were airlifted by Air Evac Lifeteam to receive critical care.
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Consistently ranked among the top general contractors in the country, Paric Corporation asked Clarion to re-energize the Paric brand and help differentiate the company from other regional design/build firms. Clarion conducted in-depth management interviews to capture not just the tangible aspects of what separates Paric from its competitors, but also the emotional and entrepreneurial spirit of the organization.
Clarion delivered “The Next Level Starts Here,” campaign that revealed Paric’s unique approach to design/build projects and served as a rallying cry for excellence within the organization. The brand messages were integrated into all print, collateral and electronic marketing materials.
Clarion Marketing’s patented Metric Mouse™ computer mouse is a prime example of start-to-finish product development.
The high-quality optical computer mouse functions like any typical mouse…except that it provides an individual interface for customer access to a company’s website with a simple click of the scroll wheel!
With advanced analytic and metrics Clarion’s patented re-direct technology is a powerful analytic tool in the arsenal of Internet marketers looking for a competitive communication edge.
Almost any shape with full color branding for constant top of desk and top of mind awareness
Clarion was asked to help create a communication model for a nationally
respected animal feed producer, spearheaded by a network
of research nutritionists, whose senior managers were justifiably
skeptical of industry advertising trends using overstated product claims.
Clarion collaborated with these NH managers to adopt a discipline
incorporating validated nutritional research culminating in
understated yet compelling product claims. The program reflected the
company's sincere, scientific heritage in all media.
Clarion is one of
those marketing resources that are critical to a fast paced business; they can
quickly take on projects that we do not have the headcount or expertise to
support in-house.
If your business is
looking to add some marketing and advertising “horsepower,” I would highly
recommend the Clarion team.
Senior Vice President - Marketing and Sales
@ Comcast
Clarion was instrumental in the design and marketing of the website for Prairie Band Casino & Resort. One attribute that I feel is paramount to Clarion is their attention to detail. Clarion works diligently to gain a full understanding of their client's business model and listens to their challenges when formulating a Strategic Plan. Their drive for excellence and understanding of the Casino's needs helped us to maximize our web presence as well as executing a Strategic Branding campaign that pulled all of our elements together for a successful project.
Retired Chairman
@ Prairie Band Potawatomi Nation
When we wanted to
enhance the Paric brand image, we turned to Clarion, and they guided us through
a very disciplined, strategic branding process. Not only has this exercise
enhanced our brand image to our external audiences, the creative rings true
inside the organization – and that was an important component of Clarion’s
process.
The campaign has
energized our employees while we continue to deliver the exceptional service
that we’ve always delivered to Paric customers.
Executive VP @ Paric
I’ve enjoyed the
professionalism, friendliness, creativity and ability to bring my projects on
budget and on time. I do recommend
Clarion Marketing highly to any prospective clients.
Director of Marketing
@ CenturyTel of Missouri
With Clarion's support, we were able to negotiate a substantial discount with a major manufacturer of solar viewing glasses that encouraged the purchase of more than 500,000 solar viewing glasses by area organizations.
Task Force Chair
@ St. Louis Eclipse
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